Breaking News!

For our client FlightNetwork.com, one of Canada's top online travel sites, Pointman PR recently devised a gas price drop giveaway event. Previous events saw the online leader give away gas at 50 cents OFF a litre. Monday's event brought the discount (crowds and media) to new highs by offering a low price of 50 cents PER litre on 10,000 Litres of gas.

The event had cars lined up for nearly a Kilometre and saw 300 vehicles fill up on deliciously discounted gas. FlightNetwork.com got to interact with their customers and secure positive brand association.

The media were on site with 3 live trucks starting at 6am (the event began at 8am) and every major broadcaster, print outlet and radio station made an appearance – many filed live reports several times throughout the day.

In the words of  Carl Hantske of 680 News Radio, "You can't buy advertising like this!"

That may be true but you can hire Pointman! PR to bring this kind of media attention to your business.

Coverage is still coming in, but here's a sample: